Having a properly working sound system appears to be a good start.
“What we don’t want to be known for is the town that always screws up at the Remembrance Day Parade, that the audio system screwed up,” said Carl Humphrey during a meeting of One Amherst & Area Tuesday night at the Artisan’s Gallery in the Amherst Centre Mall. “We don’t want to be known for stuff like that.”
Humphrey was referring to the 2015 Remembrance Day ceremony at the cenotaph in downtown Amherst when technical difficulties meant people speaking in front of the large crowd had to speak without the use of a microphone.
Humphrey also gave branding lessons on how to better brand Amherst and the surrounding area.
“You can have something that is really, really bad and something really, really good, as far as advertising and promotion, all that stuff in the middle people will never remember,” said Humphrey.
He said there’s no such thing as a bad idea.
“What we have to do is move from ideas and make it happen,” said Humphrey. “How do you do that? You structure a group and assign roles and responsibilities and do it.”
One Amherst & Area was created in the fall of 2015 by a group of volunteers looking for ways to make Amherst and the county more attractive to outsiders.
Other groups with the same mandate include Engage Nova Scotia and, also, the Amherst & Area Chamber of Commerce.
“There is absolutely no intention of stepping on toes or trying to absorb other groups or undo what is going on in other groups, we’re just looking for some degree of cohesiveness, and that’s why we were elected to this group from the session last fall,” said One Amherst & Area’s John Warner, who is also with the Amherst & Area Chamber of Commerce. “If we’re barking up the wrong tree and undertaking tasks that are already absolutely going on, then we will be the first to abandon these efforts and allow these things to go on the way they are right now.”
Engage Nova Scotia is hosting an event April 27 at the Amherst Fire Hall.
When it comes to survival of the fittest among various groups looking to make Amherst and area more attractive, Amherst mayor Robert Small, who also attended Tuesday’s meeting, made it clear only the strong survive.
“Success is going to be based on the strength of people who go to that event (Engage Nova Scotia),” said Small. “Just like this event, it’s based on the strength of the people attending here tonight whether they volunteer to proceed to do something or they don’t. If they don’t, it dies.”
One Amherst & Area will hold another meeting May 10 at 5:30 p.m. at the Artisan’s Gallery at the Amherst Centre Mall.
Having a properly working sound system appears to be a good start.
“What we don’t want to be known for is the town that always screws up at the Remembrance Day Parade, that the audio system screwed up,” said Carl Humphrey during a meeting of One Amherst & Area Tuesday night at the Artisan’s Gallery in the Amherst Centre Mall. “We don’t want to be known for stuff like that.”
Humphrey was referring to the 2015 Remembrance Day ceremony at the cenotaph in downtown Amherst when technical difficulties meant people speaking in front of the large crowd had to speak without the use of a microphone.
Humphrey also gave branding lessons on how to better brand Amherst and the surrounding area.
“You can have something that is really, really bad and something really, really good, as far as advertising and promotion, all that stuff in the middle people will never remember,” said Humphrey.
He said there’s no such thing as a bad idea.
“What we have to do is move from ideas and make it happen,” said Humphrey. “How do you do that? You structure a group and assign roles and responsibilities and do it.”
One Amherst & Area was created in the fall of 2015 by a group of volunteers looking for ways to make Amherst and the county more attractive to outsiders.
Other groups with the same mandate include Engage Nova Scotia and, also, the Amherst & Area Chamber of Commerce.
“There is absolutely no intention of stepping on toes or trying to absorb other groups or undo what is going on in other groups, we’re just looking for some degree of cohesiveness, and that’s why we were elected to this group from the session last fall,” said One Amherst & Area’s John Warner, who is also with the Amherst & Area Chamber of Commerce. “If we’re barking up the wrong tree and undertaking tasks that are already absolutely going on, then we will be the first to abandon these efforts and allow these things to go on the way they are right now.”
Engage Nova Scotia is hosting an event April 27 at the Amherst Fire Hall.
When it comes to survival of the fittest among various groups looking to make Amherst and area more attractive, Amherst mayor Robert Small, who also attended Tuesday’s meeting, made it clear only the strong survive.
“Success is going to be based on the strength of people who go to that event (Engage Nova Scotia),” said Small. “Just like this event, it’s based on the strength of the people attending here tonight whether they volunteer to proceed to do something or they don’t. If they don’t, it dies.”
One Amherst & Area will hold another meeting May 10 at 5:30 p.m. at the Artisan’s Gallery at the Amherst Centre Mall.
