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Chambers support regional visitor information centres

TRURO – Provincial Visitor Information Centre funds for Colchester and Cumberland Counties could soon be administered through the local Chamber of Commerce network.

The Truro and Colchester Chamber of Commerce has been selected as a partner with Tourism Nova Scotia to administer funds for this region previously managed by the now defunct Central Nova Tourist Association.

“Tourism is an important industry in Cumberland and Colchester counties,” said Andrew Lake, president of the Truro and Colchester Chamber of Commerce. “The chambers of commerce and board of trade in these counties have many members with ties to the tourism industry.

“It's a natural fit for them to partner to support the tourism marketing efforts of the regions.”

The Truro-based chamber, along with three chambers and a board of trade in Cumberland County, is in the process of forming the Colchester-Cumberland Tourism Committee, with equal representation from both counties to oversee the administration of the funds.

Discussions with Tourism Nova Scotia have been very positive and the chambers are looking forward to working with them to support VICs in this region.

“Amherst is the gateway to Nova Scotia and tourism plays a major impact on Nova Scotia's economy,” said Wayne Bishop, president of the Amherst and Area Chamber of Commerce. “We are looking forward to working with the Truro and Colchester Chamber of Commerce, along with the Chambers from Springhill and Pugwash, as well as the Parrsboro Board of Trade to promote Tourism in this area.”

Visitor Information Centres play a vital role in influencing tourist decisions, from purchases to accommodations and attractions, while they are visiting destination areas. More than 35,000 tourists used the services of VICs in Colchester and Cumberland in 2015.

Along with working with Tourism Nova Scotia in an effort to manage the VIC funds for this region, the Chambers are seeking the support of municipal units in those counties to work collaboratively on a long-term solution to market the region.

“CNTA offered an important and vital role by marketing the region to prospective tourists, with businesses benefiting their marketing efforts,” said Lake.  “The Chambers of Commerce and Board of Trade in Cumberland and Colchester County recognized the value that CNTA provided to the local economy.  The Colchester-Cumberland Tourism Committee will attempt to fill the void created following the dissolution of CNTA.”

More details and information about the VIC funding allocations will be available in early May. For more information contact the Chamber office at 902-895-6328 or email

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