It’s taken longer than expected but SHiFT FROM THA 902 released his latest album, “This One’s For You” on Friday on all streaming platforms.
SHiFT FROM THA 902, also known as Todd Googoo, had originally planned to release the six-song EP back in April.
“It didn’t happen,” he says. “After my first project, my brother passed away so I started taking my time with this project. I dedicated it to him.”
The death of his brother, Sheldon Googoo Jr., affected SHiFT FROM THA 902 deeply and, at first, his songs were tinged with darkness.
“That’s why it took so long, I made like 20 songs and I selected only six of them — I had to change the way that I made music.”
The decision to release an EP is a nod to the changing times.
“People are taking music faster now. So less is more nowadays.”
The album was recorded at Harbour Drive Studio in Whitney Pier under Sean Lewis. At this point, SHiFT FROM THA 902 has no immediate concerts booked but plans to get back out there in January. That’s also when his new clothing line, done with his cousin Dylan Googoo, will launch.
It’s called All My People Matter (AMPM) and it will feature urban-style clothes with an Aboriginal twist, says Googoo.
“You can wear it night-time, day time, doing whatever,” he says.
It’s also the name of a rap group that the two belong to, in addition to their solo careers.
Although now based in Eskasoni, SHiFT FROM THA 902 is originally from Whycocomagh. He’s performed across Canada and has opened for Classified and showcased at the East Coast Music Awards in Halifax. He’s one of 10 artists or groups in Cape Breton receiving funding from CBMIC (Cape Breton Music Industry cooperative) through Atlantic Canada Opportunities Agency and the federal government of Canada.