New promotional video unveiled

Parrsboro, Cumberland County to be featured at Toronto show

Andrew Wagstaff
Published on September 4, 2014

PARRSBORO – The Parrsboro area and other Cumberland County attractions have been given professional video treatment for display at an upcoming home show in Canada’s largest city.

The 10-minute video, the product of three months of work by John Meadows and Rocky Warren, was unveiled to a packed audience at the The Hall in Parrsboro on Sept. 3.

“It’s absolutely phenomenal,” said Mayor Lois Smith, introducing the video on the band hall’s large movie screen. “I think you will be absolutely in awe that this is where you live or have your cottage or visit. It’s absolutely wonderful.”

About 100 people gathered at the hall to see the video, which includes shots of local tourist attractions, events, housing developments, businesses and scenery. Scenes are brought to life with lush colours in high-resolution, while a drone camera provides rare views of beautiful sports such as the Parrsboro Golf Club, and Ottawa House museum.

Meanwhile, other county attractions from Cape Chignecto Provincial Park to Blue Sea Beach in Malagash are given glory in the presentation, which was jointly funded by the town and the county.

“The larger screen is good for a larger audience, but the colour is not as deep as it is on a smaller screen, which is where it will be at the Toronto home show,” said the mayor.

A delegation including Meadows, Leisa Babineau, Pat Welton, Rod Tyson and Tissy Bolivar will travel to Toronto to show the video and operate a booth representing this area at the Toronto Fall Home Show on Sept. 17-22.

The video will receive a “couple tweaks” before going to Toronto, according to Warren, who shot and edited the footage.

“I think it will be well received,” he said. “Hopefully it will do what it’s supposed to do, which is open people’s eyes to what we already know is here and get more people here perhaps visiting, but also as a place to live because it’s a great place to live.”

The video was given a tremendous reception by the audience, with one longtime resident claiming she was “in awe.”

Parrsboro and District Board of Trade President David Beattie was among those impressed.

“It’s a great promotional tool for the town to use, and I’m excited about it,” he said. “Like most everyone here tonight, I’m very pleased with the results. The intent is to bring people to Parrsboro because we have a declining population, and we’re trying to reverse that trend.”

Beattie said he would like to see the video continue to be used after the home show, perhaps at other shows in other parts of the country. Both the mayor and county councillor Don Fletcher said it would be used on both the town and county websites, and Smith said she would also like to see it used with EastLink travel programming.

“Toronto is just the catalyst to get the project started,” said Beattie. “I also see this as something that can be used repeatedly. Once it’s made, it’s very easy to reshow.”

Twitter: @ADNandrew