Kraft delivers recipe for Amherst Stadium upgrades

Kraft presents cheque for $25,000

Dave Mathieson
Published on June 18, 2014

AMHERST – Transforming a letter into $25,000 can be a tough act to perform, unless you’re Jordan Hunter.

“Jordan initiated this and made it happen, so he deserves all the credit,” said Robert Small, Amherst mayor.

Hunter, a Grade 11 student at Amherst Regional High School, uploaded a nomination letter to the Kraft Hockeyville website in early February. Thousands of letters were uploaded to the website but Hunter's letter was one of 16 letters to rise to the top, allowing Amherst to compete in the contest and receive $25,000.

Justin Savoie, sales representative for Kraft Canada, was at Amherst Stadium Wednesday afternoon to present Hunter and Town of Amherst with $25,000 for arena upgrades. The money, which was won in the 2014 Kraft Hockeyville contest, will help buy a new four-sided scoreboard for Amherst Stadium. The scoreboard will be installed above centre ice.

Savoie says Amherst has great community spirit.

“Amherst has a really, really strong community,” he said to the 50 people who attended the event. “It’s pretty impressive for a town of this size to finish in the top 16 against every other town across Canada.”

Savoie also pointed out how Amherst won the Kraft/TSN 10-in-10 competition in 2009.

 “It really shows the spirit of the community and how everybody comes together.”

The mayor agrees

“We were recently awarded the community spirit award and this is a great example how this community comes together,” he said.

Hunter said he was thankful Amherst made it into the top 16.

“I thought it would be nice to put in an entry but to win the money was awesome,” said Hunter.

He said he was speechless when he first learned back in March that Amherst had won $25,000, “and I’m speechless right now about how much support we had from everybody.”

Hunter hopes the new four-sided scoreboard will be up and running for the beginning of the Ramblers 2014-2015 hockey season, and so does Small.

“We’re getting the specs for the clock so we get a better understanding of the value. From there we’ll make a decision on the type of clock,” said Small.

“We have Kraft as a sponsor, and we hope to have at least two others. That would allow us to do it this year,” he added. “If that doesn’t come to pass it may be next spring, but hopefully it will be in for the beginning of this coming hockey season.”

Small then congratulated the town.

“Congratulations to everybody and thank you to everyone who made this happen, and we really appreciate everyone who got online and voted."


Hunter uploaded his nomination letter in to the Kraft Hockeyville website in early February. The letter talked about the proud history of Hockey in Amherst and what purposes the $100,000 could be used for in arena upgrades.

During the month of February Kraft Hockeyville went through thousands of nomination letters uploaded to their website, selecting the top 16.

On March 8, CBC hockey analyst Don Cherry announced Amherst was one of 16 communities across Canada to win $25,000 for upgrades.

Voting opened to advance Amherst to the $50,000 round. The two town's in Eastern Canada with the most votes advanced into the next round. Kingston, N.S., and Bedeque, P.E.I.. made the cut.

With a win over Bedeque, Kingston went on to win $100,000 and to represented Eastern Canada in the contest finale.

Sylvan Lake, Alberta beat Kingston out in the finale, winning the grand prize of $100,000 plus an NHL pre-season game at their home rink.