Amherst has unveiled the logo it will use to celebrate its 125th birthday.
AMHERST – Amherst’s 125th birthday bash now has a logo depicting the town’s history and its role as a Maritime transportation hub.
Artist Ted Evans designed the circular logo that takes the shape of a stopwatch, while Norma Jean Watts painted. Glen Amo and Keith Distasio gave additional design input.
“I’m really excited to see it,” Watts said during the unveiling ceremony prior to Thursday’s Amherst 125 organizing committee meeting. “To see the finished product is really something special.”
Evans said the wheels on the logo represent the town’s transportation history along with representing some of the industries in Amherst over its first 125 from area shipbuilding in the 1860s, to wagon wheels, trains, cars and airplanes in the modern era.
The farmer and fisher represent the contribution those industries made to Amherst’s heritage with the timepiece background representing Amherst through time.
The logo will be used through to the end of 2014 to brand Amherst 125 celebrations.
“Amherst was first founded by farmers and fishermen and people came by ship, by wagon and rail and by road and later by air,” Evans said. “We also manufactured many of those products over our history from the MacKay car and airplanes.”
Watts said a group of artists worked together to brainstorm on the concept.
“Ted came up with the original idea and then we all got together and thought about the concept and how we could put it together,” Watts said.
Mayor Robert Small is impressed with the finished product.
“It’s local talent that designed the logo and painted it and it reflects the history of Amherst. We’ve done a lot in the last year to partner with the artisans of the local area and this demonstrates more of the same kind of co-operation and support we’re getting from the artisans,” Small said.