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Amherst needs higher priority at visitor information centre at border


This week we decided to move away from exhibits in the museum building and search for how the museum is highlighted to the public arrivals into Nova Scotia, and the town for that matter.

To achieve this warranted a visit to the tourist arrival complex in Fort Lawrence. This area is attractive, with freshly manicured lawns and flowers /landscaping populating the grounds giving a lovely effect.
A visit inside the main building was somewhat discouraging as one cannot at first glance find a display that centers on Amherst let alone our museum.
The obvious question here is why would Yarmouth be first in line at an arrival site where Amherst is the just five kilometres distant.
The display for Amherst was located through the archway that announces the location of the washroom and soft drink machines. Even then the display is meagre.
The number of tourist information leaflets present on the display are about Nova Scotia, not Amherst or the museum. After a long search the museum was included in text only in three. Even then only one line, no photo, or location.
This of course points to the fact that those of us at 150 Church St. have to come up with a much better effort at portraying our public profile.
Nevertheless one wonders why Amherst would not be the first in the display line. We are aware that the tourist complex is managed by the province, however the Town of Amherst, being the firsts among equals must push for a better location in this regard. That will help the town and museum, who had some 1,500 visitors in the past 12 months.
As this is a provincial complex we urge the MLA for Cumberland North to exert her considerable influence to assist the tourist bureau to re-arrange the display cue. We note her efforts of late to seek opportunities to raise the GDP in the local area. A well attended opening last evening points to the popularity of our new MLA, and hope she will lend her hand to reifying this oversight. Tourist visits to our town and museum will assist in her goal of a better GDP.
A visit to the museum will provide a complete viewing of all the wonderful historical photo,displays and artifacts, for a minimum visit fee.
The museum is on summer hours 11a.m. to 4 p.m., Tuesday through Saturday. To gain public access, please contact Natasha Richard, Curator/Manager at 902 667 2561.

Gordon Goodwin is a Director of the Museum and is the retired President and CEO of the G&G Group of Companies.
 

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