KELOWNA, B.C. - Big White Ski Resort in Kelowna, B.C., has received yet another international compliment.
The facility is one of the top five family resorts for UK skiers, according to a British ski club quoted in a Sunday Times story in the United Kingdom.
With the headline, "Perfect for Families," the story states: "This resort offers ski-in, ski-out convenience and with the strength of the pound against the Canadian dollar, is affordable. The resort is laid-back and perfect for families."
The Ski Club of Great Britain provided the assessment as part of a comprehensive guide to more than 200 resorts around the world.
Big White was the only North American resort to crack the top five, which included primarily Swiss and French resorts.
"We know we're doing something right when the Ski Club of Great Britain recognizes our efforts," said Michael J. Ballingall, Big White's senior vice-president for sales and marketing.
"Most of us started to ski as part of a family vacation or activity, and our focus for the past three decades has really been on providing an outstanding winter family experience," he said.
It's not uncommon to have three generations of families staying at the resort, Ballingall said.
"Adults who starting skiing here 20 years ago, coming back with kids of their own in tow, and even the grandparents."
It's not the first time Big White has been recognized internationally.
Last year, Peter Hardy of the Daily Telegraph listed the Okanagan resort as third in his assessment of the 100 Top Ski Holidays for First Timers and Families.
Hardy is a leading British expert on the ski and travel industry and is a ski correspondent for the Daily Telegraph and the Daily Mail.