VANCOUVER - British Columbia ski resort operators are calling it the Olympic aversion effect or the Whistler ski spinoff to explain why their bookings have jumped as the Olympics draw closer.
There's been a double digit booking increase at Silver Star and Big White ski resorts in the Okanagan, according to general manager Michael Ballingall.
Operators at the Kicking Horse Resort near Golden and Red Mountain in the southern Interior also say reservations are up.
With Olympic teams from 10 different countries practising on Vancouver Island's Mount Washington, the resort's Brent Curtain says it's a great opportunity for the average skier.
Curtain says skiers only need a lift ticket, the resort won't be charging people to see the world-class athletes.
Dave Brownlie, the CEO of Whistler-Blackcomb, agrees sales are down but adds it's not about the 17 days of Olympics, but the 17 years of benefits afterwards.
B.C. ski resorts see increased bookings as skiers avoid Olympic Mountain
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Published on
October 5, 2009
- Published on January 4, 2010
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The Canadian Press ~ The News
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