Cold-fighting remedy added to healthy list of Olympic 2010 sponsors

The Canadian Press ~ The News
Send to a friend

Send this article to a friend.

RICHMOND, B.C. Olympic organizers say the latest 2010 sponsor is nothing to sneeze at.

The Vancouver Organizing Committee and Cold-FX have joined forces as the company behind the cold-battling remedy becomes an official supplier to the Games.

As part of the sponsorship, Cold-FX will make a cash investment in the Games and will also serve as the official supplier for the Canadian Olympic teams competing in the Vancouver 2010 and London 2012 Olympic games.

Cold-FX is a Canadian success story that has taken great strides in keeping high-performance athletes healthy during their demanding competitive seasons, said Dave Cobb, executive vice-president of Vancouvers Olympic organizing committee.

Cobb said the organizing committee now needs to sign only three or four more sponsorships to hit its goal of raising $760 million through partners to put on the Games.

Cold-Fxs contribution is worth $3 to $15 million.

Cobb, Dr. Jacqueline Shan, president of CV Technologies Inc., the maker of Cold-FX, and Canadian Olympian Clara Hughes, joined together to announce the agreement Tuesday at the Olympic speed skating oval in the Vancouver suburb.

Hughes, an Olympic gold medal speed skater and one of only four athletes in the world to win medals in both summer and winter Games, said she has been using Cold-FX for six years.

While training and drive are important to her success, Hughes said staying healthy is also paramount, and the natural remedy helps give her an edge over competitors.

What people dont know is the one Olympics I went to where I didnt win a medal for Canada, I didnt win that medal because I got sick, Hughes said.

After that, after 2000 when I came back to speed-skating I vowed to make sure I did everything I could to have my health, because I knew without that I had nothing.

The substance is still undergoing review by Canadas athletic banned substances certification program, although the product has been used by athletes attending previous Games.

In the United States, its marketed as a dietary supplement because the Food and Drug Administration hasnt approved its claims to bolster immune systems.

Weve done due diligence, you have to go to the medical literature, said Dr. Jack Taunton, chief medical officer for the organizing committee about the choice to accept a sponsorship from a remedy that some dont accept as having medical merit.

A recent study published in the Canadian Medical Association Journal found that a group of people who took Cold-Fx came down with fewer respiratory infections than did a group taking a placebo.

Two individuals with the company were accused last year of insider trading.

Shan said one has since left the company and the other incident remains under investigation.

Cobb said the Olympic committee was aware of the issue but wasnt concerned.

Organizations: Cold-Fxs, Vancouver Organizing Committee, CV Technologies Inc. Food and Drug Administration Canadian Medical Association Journal Olympic committee

Geographic location: Vancouver, RICHMOND, Canada United States

  • 1
  • 2
  • 3
  • 4
  • 5

Thanks for voting!

Top of page