PGA tourney, Michael Vick interview get big numbers for CBS

The Associated Press ~ staff The News
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NEW YORK - Y.E. Yang's upset win over Tiger Woods in the PGA Championship was a television hit that even picked up extra viewers for CBS's interview with quarterback Michael Vick.
Nielsen Media Research says its overnight measurements of American big cities found ratings for the golf tournament up 150 per cent over 2008. Only four million people watched the final round last year. Woods was injured and didn't play in the tournament, and the Summer Olympics were televised at the same time.
Nielsen and CBS don't yet have a precise estimate of the audience nationally for this year. In the metered markets, it was the best PGA final round since 2002, when Woods lost by a stroke to Rich Beem.
The golf tournament led directly into "60 Minutes," which featured Vick's interview about his prison time for running a dogfighting operation. CBS estimates that some 12.6 million people were watching the network between 7 p.m. and 7:30 p.m. on Sunday, when the golf tournament ended and "60 Minutes" began with its interview with Vick, who signed with the Philadelphia Eagles last week.
The tournament brought more people to CBS, and to the Vick interview, than would normally be watching on a summer Sunday. Typically this summer, about eight million people have watched an episode of "60 Minutes."

Organizations: CBS, Nielsen Media Research, Philadelphia Eagles

Geographic location: NEW YORK

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