League drops Bent name

Darrell Cole
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Eastlink now sponsor of Nova Scotia division

The Maritime Junior Hockey League's Bent Division has been renamed the Eastlink Division following a two-year sponsorship agreement announced Friday.

HALIFAX – The Maurice Bent Division has a new name.

The Maritime Junior Hockey League announced Friday the division, named for the founder of the Amherst Ramblers, is being renamed the  Eastlink Division as part of a two-year sponsorship agreement.

“On behalf of the Maritime Junior Hockey League, I wish to express how proud and pleased we are to have Eastlink join us a division sponsor,” league board of governors chairman John Lynn said in a news release. “Eastlink has firmly established itself as one of the most successful telecommunications companies in Canada. This partnership is a very positive one for our league, being associated with Eastlink’s very strong brand bolsters the MHL’s presence within its member communities and all of the Maritimes.”

Eastlink’s regional manager Jeff Brown said becoming the league’s Nova Scotia sponsor reinforces its commitment to the community. He said the company has a long history of investing in and showcasing local sports.

Jim Henwood, president of the Amherst Ramblers, said he is disappointed with the decision because the team’s founder was instrumental in forming the league.

“I don’t think they realize who Moe Bent was and the fact they’re renaming the division the same year we’re celebrating our 45th anniversary is bad timing,” Henwood said. “I understand the league needs all the support and sponsorship it can get, and I have the utmost respect for the league and Eastlink. It’s just disappointing.”

League president Derryl Smith said Bent’s family was contacted and it supports the renaming.

“We talked to the family and they were happy with it because it’s going to be good for the league,” Smith said.

Smith said the league is looking at renaming the Roger Meek Division, possibly as early as next season.

He said neither Meek nor Bent will be forgotten by the league. He expects some of the league’s top awards to be renamed in their honour next spring while the MHL hands out its trophies.


Organizations: Maritime Junior Hockey League, Nova Scotia division, Maurice Bent Division Eastlink Division

Geographic location: Canada, Nova Scotia

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Recent comments

  • chuck mcburnie
    October 02, 2012 - 07:15

    WOW, to drop the Bent name is very disrespectful in my opion, maybe they should add to it, The Maurice Bent Eastlink Division?Doesnt really have a ring to it ,but it keeps a very important , well deserved name in it. And i cant believe Eastlink would even agree to it, give them a ad on the ice and the boards, that should be enough.

  • Hockeymom
    October 01, 2012 - 10:34

    and once again we are screwed....all people see are money signs, my son will know who Moe Bent is and what he did for all the hockey players here, Eastlink should also be ashamed if they think this is a good idea! I agree with Tim..call the Bent family...I'm pretty sure they were TOLD that this is what was going to happen, Not asked as it says here.

  • Tim Cook
    September 30, 2012 - 17:52

    Here's a good idea for a follow up story maybe someone from the paper should contact the Bent family namely George an Jim and get their side of the story because I talked to George Bent and he didn't have a clue what I was talking about.

    September 29, 2012 - 08:00

    The 2012 Eastlnk division champions are...... has a great ring to it!!!! ( said nobody ever!!!),, dissapointing. Why not just paint the logo on the ice or something like every other sponser. Pretty soon its gonna be called the Mcdonalds Maritime Hockey League

  • Danny Ripley
    September 28, 2012 - 16:21

    Booo, they better at least televise the games