It has been said a lot over the years, but there has seldom been a lot of action to back up the words.
As the local tourism industry fights to bring visitors to their attractions, operators have said year after year that they need to work co-operatively to promote the region as a whole, if they are going to reach the success they desire.
Ken Adams, curator of Fundy Geological Museum in Parrsboro, has always been a proponent of that co-operative approach, and he has put action behind his words. Adams knows that he is not competing with attractions in Joggins, Springhill or Advocate, but that they are competing together to get visitors off the highway and into the communities of Cumberland County.
Adams did not complain when millions of dollars went into the creation of the Joggins Fossil Centre, a world-class facility that appeals to the same market as the nearby geological museum. He cheered the investment, and has spent years thinking of ways for the museum to complement that facility, adding to the visito’s experience on this side of the Fundy shore.
Those who have visited the Fundy Geological Museum since its recent grand opening will see for themselves how that vision can be put into action. Not only do exhibits highlight local geological landmarks such as Wasson Bluff, East Bay and the Parrsboro harbour, thereby encouraging people to visit those places themselves, but it goes beyond that. One exhibit, “Big Bowl of Rock Soup” is an interactive piece that promotes attractions such as the Joggins Fossil Centre, Springhill Miners Museum and Age of Sail Heritage Centre by showcasing rocks found in those respective areas.
The new and improved museum should serve as an example of what can be done by making the most of the space within your walls, while thinking outside of those walls.