Halifax Metro Centre naming rights sold, details to be unveiled on Wednesday

Ruth Davenport, Metro Halifax
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HALIFAX - The naming rights to the Halifax Metro Centre have been sold, but the successful bidder – and the asking price – are still under wraps.

Halifax Metro Centre

Halifax regional councillors voted Tuesday to award the naming rights for the 35-year-old facility to the “highest scoring proponent,” though the motion stated that details of the sale wouldn’t be disclosed until all terms and conditions have been negotiated.

Moments after that vote, Trade Centre Limited issued a news release inviting media to meet the new Metro Centre partner at an event on Wednesday during the lunch hour.

A staff report suggests the Metro Centre needs $5 million in refurbishments including improved seating and washroom facilities, which would require a “significant capital investment” by HRM, which owns the facility.

Bids for the naming rights were evaluated primarily on “net present value of financial contribution,” along with exclusivity, financial stability, and company fit.

Organizations: Metro Centre, Trade Centre

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