Donating to Skate showcases Amherst's community spirit to Kraft

Jamie Heap
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Jordan Hunter inspires Amherst residents and businesses to donate boxes of Kraft Dinner to local food bank at Ramblers penultimate regular season game

AMHERST-Thanks to Amherst youth Jordan Hunter, there were as many boxes of Kraft Dinner as there were hockey fans Saturday night at Amherst Stadium during the Ramblers home game against the Summerside Western Capitals.

“I came up with the idea last weekend when we were figuring out what would get more people out,” said Hunter. What better way than to get people to Donate to Skate than by having them donate boxes of Kraft Dinner. We’ve also had local businesses such as Superstore, Sobeys, Pharmasave, Hicks and LeMoine and the Town of Amherst donate too. We expect to have over 1,000 boxes of Kraft Dinner by night’s end, which we will be donating to the Amherst Food Bank, as there will be people coming to take part in Donate to Skate after the game is over. We hope to have some vendors here next week giving away bells and some noise makers.”

After the game, fans who donated boxes of Kraft Dinner to the food bank were allowed on the ice to skate with their hockey heroes before fans, players and Town of Amherst employees alike spelled out "Amherst" with boxes of Kraft Dinner.

“I’d like to thank all of the donors and participants who helped Donate to Skate and who set up the Kraft Dinner display ‘AMHERST’ using Kraft Dinner boxes.

The sixteen Kraft Hockeyville finalists, eight from eastern Canada and eight from Western Canada, will be announced on Saturday, March 8 by Don Cherry on CBC's Hockey Night in Canada which begins at 7:30 pm with the pre-game show.

“People can stay home to listen to the announcement or come to the game and hear it,” said Hunter. “We’re hoping Don Cherry will being call us, but we can’t say for sure if he will. If Amherst is picked, we’ll announce it during the first intermission. Hopefully, we'll have a couple of first intermission activities planned as well. Also next Saturday, we’re hoping that as many people as possible will wear red.”

Each of the sixteen finalists will automatically receive $25,000 worth of upgrades, meaning that Amherst Stadium would receive $25,000 worth of refurbishments if selected. From there, the field will be narrowed down to two eastern Canadian and two western Canadian communities; each of these will receive an additional $50,000 worth of arena upgrades. Each finalist will receive $100,000 worth of arena upgrades while the winner earns the right to host an NHL pre-season game.

“The passion and vision of Jordan Hunter has been fantastic,” stated Town of Amherst Physical Activity Coordinator Corey Crocker. “While other businesses stepped up, it is Amherst youth Jordan Hunter who deserves all of the credit.”

Organizations: Kraft Dinner, Summerside Western Capitals, Sobeys Amherst Food Bank NHL

Geographic location: Amherst Stadium, Western Canada

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