Parrsboro promoted as wedding destination

Andrew
Andrew Wagstaff
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Unique settings, services offer advantages, says Redmond

PARRSBORO – This town is a great place to say, “I do,” according to Taylor Redmond, and she aims to make more people aware of it.
Parrsboro’s project co-ordinator is ramping up promotion of the town as a wedding destination, with recent participation in a Halifax wedding show, and with the printing of promotional materials to be distributed far and wide.

Ashley Ellis works the Parrsboro booth at a recent wedding show in Halifax, with showing off a chair cover crafted out of a wedding dress and some burlap, thanks to the designs and skills of Taylor Redmond and Krista Levy.

“I think it’s the hometown charm of it,” said Redmond, explaining the town’s appeal for those tying the knot. “It’s also the really unique locations, whether doing it on the beach for photos by the dock, or in a barn that’s falling down.

“Having that vintage flair, being able to be chauffeured in antique cars, the wonderful B&Bs, there are so many things to put a really special package together,” she added.

Over 500 promotional postcards were given out at the Jan. 26 show, which saw more than 2,000 visitors. Redmond and Ashley Ellis worked the booth, while local photographer Lawrence Nicoll set up a slideshow of images from the Parrsboro landscape.

The booth featured wedding invitations, chocolates, flowers, photos and more, all of which came from the local area. Also featured was a chair cover crafted out of a wedding dress.

Also given out was a door prize from Advocate Harbour, featuring a boat tour and an overnight stay at Driftwood retreat.

The response was positive, according to Redmond.

“It was really interesting because a good number of the people had been to Parrsboro in the past, and hadn’t gotten back, but all their experiences in Parrsboro were really positive,” she said. “So now we just need ways to invite people back, and remind them we’re here.”

A wedding destination page on the town’s website will carry links to all local services related directly to weddings. A temporary page is in place now, but a new site is to be ready by the end of March.

Having a wedding in Parrsboro enables the couple to have an experience that is both more affordable and more personalized than what they might get in a city setting, Redmond explained.

“Weddings are a one shot deal (for most people), and everyone wants to be different,” she said. “If you get married in Halifax, there are brides and grooms lined up, waiting to get their photos taken at one or two locations like the public gardens or Citadel Hill. If you get your wedding done in Parrsboro, you’re going to find your unique spot, and make it special.”

The promotions will also lead to spin-off business opportunities for wedding planners, photographers, rentals, etc., she said.

“It’s about trying to encourage people to see the opportunities that will be here for them,” said Redmond.

awagstaff@citizenrecord.ca

Twitter: @ADNandrew

Geographic location: Parrsboro, Advocate Harbour, Halifax Citadel Hill

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