United Way of Cumberland passes campaign target

Darrell Cole
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First time in three years

United Way supporters have plenty of reason to celebrate after surpassing their 2013 campaign goal of $150,000.

United Way of Cumberland executive director Cathy Skinner (left) and president Marsha Brenton celebrate the successful conclusion of the 2013 annual campaign.

AMHERST – The United Way of Cumberland’s two-year drought has ended.

The organization that supports nine member agencies in Cumberland County has surpassed its 2013 campaign goal, raising $150,306.

“It’s wonderful news, we’re all so pleased. It represents the work of a dedicated board of directors and all those who supported the campaign financially,” president Marsha Brenton said.

Brenton also thanked executive director Cathy Skinner for her continued dedication to the organization and helping it achieve its goal.

Heading into the final days of the campaign it appeared as though the campaign would fall a few dollars short of its goal of $150,000, but McDonald’s came through with a contribution of $1,600, while CIBC contributed $500 and Scotsburn’s Amherst operation contributed $456.

“Now that we’ve made it, hopefully we can continue that momentum with some new fundraisers this year and with the continued support of the community,” Brenton said.

Brenton said there has been more competition in the community for charitable donations over the last few years. While that played a role in missing the target the last two years, she said, people dug deep to support the United Way this year to make sure it surpassed its target.

Skinner said payroll deduction continued to be the biggest source of support for the United Way while another 20 per cent of donations came via mail. While some companies dropped off the list for payroll deduction, Skinner said there were several new firms that joined in 2013.

Skinner said the organization also enjoyed the continued support from a number of ongoing fundraisers, including the Tim Horton’s Smile Cookie program.

“We are so fortunate in that we have a number of corporate and individual donors who have been big supporters of us over the years,” she said. “We cannot say enough to thank them for their continued support against this year. They helped play a big role in pushing us over the top.”

Now that the money has been raised, the board will work on making its allocations to the 211 Program, Amherst Pre-School Association, Cumberland County Transportation Society, Cumberland County Transition House, Cumberland Early Intervention, Maggie’s Place, the Sexual Health Centre for Cumberland, St. John Ambulance and the Victorian Order of Nurses.

All the money that was raised will stay in Cumberland County.

The board will also begin laying the groundwork for the 2014 campaign and expects to be in a position to announce a new fundraiser in March.

Brenton said the organization is always looking for new board members. Anyone interested in joining the team call 667-2203 or drop by its new on the second floor of the Maritime Professional building on Church Street.


Twitter: @ADNdarrell

Organizations: United Way, Cumberland, CIBC Cumberland County Transportation Society Cumberland County Transition House Maritime Professional

Geographic location: Cumberland County, Church Street

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