Claims $2,000 in gift certificates, products from downtown stores
Daniel Allen of Amherst is the winner of the downtown Amherst Christmas passport contest.
© Darrell Cole - Cumberlandnewsnow.com
Amherst Deputy Mayor Lisa Emery (left) reaches into the drum to draw out a winner in the Downtown Amherst Passport to Christmas contest while Kim Ripley (centre) and Elizabeth Smith-McCrossin of the Downtown Amherst Business Advisory Committee’s marketing and events sub-committee look on.
AMHERST – Daniel Allen has 2,000 reasons to shop in downtown Amherst.
The Amherst man is the winner of the Passport to Christmas contest sponsored by the Downtown Amherst Business Advisory Committee’s marketing and events sub-committee, the Town of Amherst and the Amherst and Area Chamber of Commerce.
“For the second year in a row this promotion has been a huge hit,” business advisory committee member Elizabeth Smith-McCrossin said after Allen’s name was drawn from a large drum of entries. “Based on the number of passports that were distributed among downtown businesses and the number of entries we received, the contest was a huge success and something we’ll be looking to continue next Christmas as well.”
Originally 4,000 passports were printed, but those quickly ran out and another 2,000 were printed and distributed. Close to 1,000 completed passports were entered into the drum.
To be eligible for the grand prize, $2,000 in products, services and gift certificates from 31 downtown merchants, participants had to get their passports stamped at three downtown businesses.
For Allan, it was Lawton’s Drugs, Dayle’s Department Store and Amherst Home Hardware.
Smith-McCrossin, who operates Damaris Spa and Wellness Centre and is redeveloping the former Cinder’s Restaurant property, said the promotion is another way to help raise awareness in what’s available in downtown Amherst.
“You would be surprised at how many people don’t know what’s available in the downtown,” she said. “The big thing is promoting the area as a shopping destination so people don’t think of going to another community to shop at Christmas or any time of the year.”
Smith-McCrossin said there’s a renewed sense of energy and co-operation in the downtown and that was evidenced in the passport initiative. Businesses are looking to work together and co-promote their stores to make the area more attractive to customers.
Amherst Deputy Mayor Lisa Emery said the passport program is just one of the positive things happening in the downtown and she congratulated the downtown business community for their faith and commitment to Amherst.
“Downtown Amherst is becoming the place to be for shopping,” Emery said. “There are so many unique stores here and many of the businesses here have so much history. The Downtown Amherst Business Advisory Committee has really stepped up to bring everyone together to bring people to the downtown.”