Project Red Ribbon to launch on Friday in Oxford

Darrell Cole
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Making a sober driving pledge

MADD Cumberland County and area police are urging residents to show their commitment to sober driving this holiday season by joining Project Red Ribbon.

Const. Tom Wood of the Amherst Police Department and Const. Travise Dow of the Cumberland RCMP look on as MADD Cumberland County president Louise Stillman ties a red ribbon to the aerial of a car. Project Red Ribbon kicks off Friday in Oxford, raising awareness about drinking and driving during the holiday season.

AMHERST – MADD Cumberland County and area police are urging residents to show their commitment to sober driving this holiday season by joining Project Red Ribbon.

Cumberland RCMP will join with Amherst and Springhill Police, MADD Cumberland, EHS and Natural Resources on Friday to launch Project Red Ribbon during a road check in Oxford.

Also participating in the launch will be representatives from the Springhill High Chapter of Students Against Destructive Decisions and the Oxford Regional Education Centre student advisory committee.

“It’s all about reminding people of the importance of sober driving,” MADD Cumberland president Louise Stillman said. “Impaired driving is not an accident, it’s a decision someone makes. We’re hoping that with every red ribbon tied to a car that it will represent one more person who is making a commitment to not drive impaired.”

The campaign, that runs until Jan. 6, encourages holiday partiers to always think ahead before hitting the road. That plan includes having a designated driver or finding an alternate way of getting home after a night of Christmas celebrations.

By accepting a red ribbon, Stillman said, drivers are making the commitment they won’t drink and drive, not only during the holiday season, but all year.

Const. Tom Wood, the Amherst Police Department’s community policing officer, said the Christmas season is a time for celebrating the holiday season. Those celebrations often include alcohol.

He said all policing agencies will be increasing checkstops during the Christmas season, while Const. Travise Dow of the Cumberland RCMP said the last thing officers want to do is have to respond to an alcohol-related crash.

“It’s good to celebrate the holiday season, but everyone has a role to play to making sure it’s a tragedy-free season,” Dow said.

Each year, as many as 1,500 people are killed and more than 63,000 injured in impairment-related crashes. It’s those situations, police and MADD want to avoid.

“It only takes a moment for the unthinkable to happen. Avoiding it is as simple as making sure you have a designated driver, not riding with an impaired driver or calling 911 if you see a driver you suspect is impaired,” Wood said.

MADD Cumberland will also be accepting donations at Friday’s launch and will also be offering red ribbon donation boxes at various businesses. Proceeds will go to support its programs that raise awareness about the dangers of drinking and driving.

Stillman said the organization is also looking for more volunteers. If interested, send an email to

Twitter: @ADNdarrell

Organizations: Oxford Regional Education Centre, Amherst Police Department, MADD

Geographic location: Oxford, MADD Cumberland

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