Cumberland United Way has 4,500 reasons to smile

Darrell Cole
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Tim Horton's cookie campaign a big success

The United Way of Cumberland has received a cheque for $4,500 from Tim Horton's representing the proceeds of its Smile cookie campaign.

Tim Horton’s operations manager Lindy Marsh (left) and United Way of Cumberland board member Paul Calder (right) look on as Tim Horton’s franchisee Doug Costin accepts a token of appreciation from United Way president Marsha Brenton. The Tim Horton’s SMILE campaign raised $4,503 for the United Way of Cumberland this year.

AMHERST – Officials with the United Way of Cumberland have about 4,500 reasons to smile.

Tim Horton’s recently wrapped up its Smile Cookie campaign with the presentation of a $4,503 cheque to the United Way.

“The result was phenomenal,” Tim Horton’s operations manager Lindy Marsh said. “Staff really got behind the campaign because either they or someone they know uses a lot of the organizations the United Way supports.”

During the weeklong promotion, Tim Horton’s donated the total sales of $1 dollar Smile cookies to the United Way’s annual campaign. Marsh said all three Amherst stores participated in the fundraiser, which incidentally used 985 pounds of cookie dough to make the 4,500 cookies.

“This is a great way for us here at Tim Horton’s to give back and to thank the community for its support,” Marsh said.

Last year’s cookie campaign raised about $3,700 and the $500 increase is welcome to the United Way that has once again sets it target at $150,000 to support its members agencies.

Over 10 years, the Smile cookie effort has raised $23,246.

“Staff look forward to it every year. They know it’s for a good cause and they really get behind it asking people if they’d like to buy a cookie to support the United Way,” franchisee Doug Costin said. “We’re happy to help because many of the agencies supported by the United Way work with children and that’s something we can really get behind.”

United Way president Marsh Brenton said the Tim Horton’s contribution gives her organization great momemtum early in its 2013 campaign.

“This pushes us over $30,000. We still have a lot of work to do before we can celebrate achieving our goal, but this gives us some great momentum,” Brenton said.

The United Way campaign supports the 211 Program, Amherst Pre-School Association, the Cumberland County Transportation Society, Cumberland County Transition House, Cumberland Early Intervention, Maggie’s Place, the Sexual Health Centre for Cumberland, St. John Ambulance and the Victorian Order of Nurses.

Brenton said supporting the campaign is as easy as responding to the United Way mail-out, dropping by its Church Street office (second floor Maritime Block building), calling 667-2203 or participating in payroll deduction.

“It’s as easy as donating the cost of a cup of coffee a day to the United Way,” Brenton said. “It’s amazing how it adds up and the money you donate stays right here in Cumberland County and supports so many important programs and services.”

Twitter: @ADNdarrell

Organizations: United Way, Cumberland, Tim Horton's

Geographic location: Cumberland County, Church Street

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