Easter, rain bad for liquor, beer sales

Christopher Gooding
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But wine is an excellent pairing


AMHERST – Take your pick: you can blame it on the rain or the Easter Bunny.

The Nova Scotia Liquor Commission – a Crown Corporation– released its first quarter results for the period of April 1, 2013, and June 30, recording a net loss of $2 million and net income drop of $1.4 million compared to last year’s first quarter.

In a news release issued Wednesday, NSLC placed the blame squarely on the timing of the traditional holiday and bad weather.

“The results versus last year were impacted in part by the timing of Easter sales, which were accounted for in the previous fiscal year [March] and a 30 per cent increase in precipitation, which adversely impacted sales.

Liquor and beer sales, perhaps. But not wine.

With the chocolate-shock of Easter behind them and gloomy skies over head, more Nova Scotians reached for a bottle of wine to get them through apparent foul weather, resulting in a 5.1 per cent increase in revenues for the province. The increase in sales netted $30.5 million in revenue.  Spirits and beer, however, remained the moneymakers despite these odd economic stimuli, realizing $110 million in revenues.

Ready to drink beverages –  or premixed drinks – accounted for $5.8 million in revenues. The NSLC generates more than half a billion dollars of revenue a year, returning more than $220 million profit annually to the province. It employs more than 1,500 Nova Scotians through 159 retail outlets and 2,100 licenses.

Organizations: Nova Scotia Liquor Commission, Crown

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