Jost Vineyards has hired a new director of sales and marketing.
MALAGASH – Jost Vineyards announced Wednesday that Deanna Sperry will join their team as the new director of sales and marketing.
"Deanna comes with a solid background in wine marketing and sales that will certainly help take Jost to another level," said Carl Sparkes owner of both Jost and Gaspereau Vineyards. "With a bachelor degree in public relations and training as a sommelier, Deanna has a great foundation for success in international, national, and regional wine categories."
Formerly district manager of Atlantic wine and spirits and national account manager for Treasury Wine Estates, Sperry came back to Atlantic Canada to become brand director with Churchill Dauphinee representing their international wines portfolio.
In this new role, she will be responsible for sales and marketing for all of Jost's current and future brands in Atlantic Canada, covering liquor boards and licensees. Along with managing Jost's agents in the region she will also lead the licensee team.
While she will be based in a Halifax office, Sperry will frequently spend time with the operations teams in the Annapolis Valley and Malagash.
"I am so pleased to have Deanna playing this key role on our team," said Sparkes. "Her passion for wine and her customer-focused strategies are a perfect fit with Jost and our exciting growth in Nova Scotia and beyond."