Second artisan market planned

Eric Sparling
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First event “exceeded expectations”

Matt Cormier, right, and Stephanie Moreau outside her shop, Flow. The two downtown retailers are organizing a second artisan market, to be held July 20, rain or shine. 

AMHERST – Amherst is an art town, according to one of the organizers of an artisans market being held July 20.

“It should be (considered one),” said Matt Cormier, manager of Dayle’s Department Store on Victoria Street.

The artisans market will be the second of the season. The first, held June 15, was well-received, said Cormer.

“Very successful, exceeded expectations.”

The markets came out of discussions held by the marketing sub-committee of the Downtown Business Advisory Committee. Cormier has organized the events with Stephanie Moreau, owner of Flow Lifestyle Boutique, just down the street from Dayle’s.

“Any amount of increase in traffic on a Saturday is definitely beneficial,” said Moreau.

The business owner called it a win-win for host retailers and artisan vendors. She said it drew people to her store that had never been there before, and gave people from the surrounding area another reason to come to town.

The market sees established bricks and mortar retailers welcome vendors to set up tables inside and outside the businesses. The vendors pay $10.

For example, at the June event, Flow had Knuckles Truffles and Anointment Skincare – both from Sackville, N.B. Anointment’s products are regularly sold at Flow, but even though Moreau didn’t get her traditional cut of sales from the skincare products at the market, it was worth doing.

Cormier said everyone was just excited to see traffic in the town’s core.

One question is how many iterations of the artisan’s event the market will bear. The Dayle’s manager said he envisions another event this fall and one in winter. Moreau expressed her view it could run more often than it has.

There are interesting things being done in Amherst, said Flow’s owner; the market provides a showcase for artists to showcase their work. Cormier said the artisans probably did the best of anyone at the June market, and felt the success of that day is an indication locals craved an event like it.


Organizations: Downtown Business Advisory Committee

Geographic location: AMHERST, Victoria Street, Sackville

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