Chamber strategically placed for summer tourism

Christopher
Christopher Gooding
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Baker calls for county partnership to revitalize LaPlanche Street

Central Nova Tourism Association marketing director Devin Trefry says with the success of the Joggins Fossil Cliffs, Amherst has moved from being tied to the Northumberland Shore to a bridge-point to the Fundy Shore, as well, raising its profile within the tourism industry.  

AMHERST – As the workweek began to wind down, Amherst’s business community worked overtime to stay connected and transition into a successful tourism season. 

The Amherst Chamber of Commerce launched its Business At 6 series at the Amherst Golf Club last week, giving members a chance to network after-hours and look ahead.

“Business After 6 is a networking time where we can get together and talk about any issues we might have, what’s happening, any concerns,” chamber president Gladys Coish said.

Businesses were given the opportunity to mingle before participating in a round of elevator speeches aimed at raising their business profile and bringing members up to date on activities

To highlight where the business community is going this summer, marketing director Devin Trefry outlined some of this summer’s promotions and opportunities available through the Central Nova Tourism Association [CNTA], and extolling Amherst’s unique position to make a first impression on the tourism industry while enjoying double-billing on visitor guides as a start to the Northumberland and Fundy regions.

“Generally and traditionally Amherst had only been affiliated with the Northumberland Shore but in recent years, with the development of the Joggins Fossil Cliffs, all of the sudden everybody’s not just travelling the Northumberland Shore [from here],” Trefry said.

Besides a launching point, the community has grown a number of events and sights to attract visitors, including a revitalization of the downtown and putting the new amenities to good use.

“We’re excited Amherst is going to be able to become more involved and take a leadership role,” Trefry said.

Success stories like the Rockabilly Music Festival, involvement in the blueberry Festival and offerings like its Farmers Market and local businesses bode well for promoting the region and can find a boost from CNTA’s online resources, like www.threeshoresnovascotia.com.

Amherst town councilor George Baker lauded the chamber for hosting the networking session and Trefry for highlighting the town’s tourism advantages, saying its time to step-up to the plate and do more to greet visitors properly, even if it means dramatic changes while calling on the Municipality of Cumberland County to do more.

“We’re looking at the entrance into the community. LaPlanche Street, we know the county needs to come on board and start working with us or, my personal feeling, it’s time to move [the tourism entrance],” Baker said. “Make people who want to come to Amherst want to stay.”

Organizations: Central Nova Tourism Association, Amherst Chamber of Commerce, Amherst Golf Club

Geographic location: AMHERST, LaPlanche Street, Northumberland Fundy regions Cumberland County

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