‘Don't Be That Guy' ad campaign hits Amherst bars

Dave Mathieson
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May is Sexual Assault Awareness Month

On hand for the launch of the ‘Don't Be That Guy' ad campaign yesterday at the Old Warehouse restaurant in Amherst was (from left) Raymond Jones, manager of Teazer's Pub; Cost. Tom Wood, of the Amherst Police Department; Nancy Walsh, owner operator of the Old Warehouse restaurant; and Rod Wilson, manager of Dooly's.

AMHERST – In a bid to fight back against sexual assault, the poster pulls no punches.

It shows a girl passed out on the edge of a sofa with a bottle of wine and two empty cooler bottles sitting on the floor, her limp hand resting beside the wine bottle, and the caption reads, ‘Just because she isn't saying no, doesn't mean she's saying yes.'

"When people are drinking they sometimes get in a situation they don't want to be," said Rod Wilson, manager of the Amherst Dooly's, as he looks at the poster. "If someone is in a vulnerable state, you hope somebody's not going to take advantage of the situation."

Wilson was one of three bar managers who gathered at the Old Warehouse restaurant in Amherst yesterday to launch the ‘Don't Be That Guy' ad campaign.

Another poster shows a girl in a public washroom being groped by two men while she pushes them away. The caption says, "It's not sex when she's wasted."

Teazer's Pub manager Raymond Jones says he sometimes sees guys at the bar being overly aggressive with women.

"If we see that kind of thing going we stop it right away," said Jones.

Another poster shows a girl in a car looking out the passenger window while the driver comes on to her. The caption reads, "It's not sex when she doesn't want it."

Old Warehouse owner and operator, Nancy Walsh, says she's been in the same situation and was forced to walk a long distance to make it home.

"The look on the girls face says it all," said Walsh. "Her face is saying, ‘Oh my god I'm in a situation and I feel trapped.'"

Underneath the caption of each poster it says, "sex without voluntary consent = sexual assault."

The three bar managers will hang the posters up at their establishments.

"I love the posters," said Walsh.

"They're going to be a real attention grabber," added Wilson.

Wilson says that anybody who finds themselves in trouble at a bar should talk to one of the staff.

"They're not there by themselves," said Wilson. "We're there to help."

The Amherst Police Department's Tom Wood was also at the launch of the campaign.

"There are guy's who buy girls drinks and get them drunk," said Wood. "Then they play the hero by saying they will take them home, and then they when they get home they expect something in return. That's sexual assault."

Wood said they're not telling people not to have fun.

"Have a good time but you have to be respectful," he said.

He also thanked the bars for coming on board for the campaign.

"The bars are the perfect venue to get the message out," he said. "If it stops one person from being sexually assaulted then it's a success."

Four of the five campaign posters can be seen on the slideshow at www.cumberlandnewsnow.com














Organizations: Amherst Police Department

Geographic location: Amherst

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