Nova Scotia tourism launches ‘hit the road with me’ contest

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HALIFAX – Fans of the province will be creating their dream Nova Scotia road trips with a new Facebook contest, for a chance to have their dream come true.

Nova Scotia tourism launched its Hit the Road With Me contest today, May 13, tempting potential visitors with a grand prize road trip to Nova Scotia, valued at up to $10,000.

"The Hit the Road With Me promotion is just one of the innovative tactics we have launched to attract more first-time visitors to Nova Scotia," said Nova Scotia Tourism Agency CEO, Patrick Sullivan. "Through this year's marketing campaign, Take Yourself There, we are reaching people in our key markets who haven't yet had the opportunity to discover all of the amazing things our beautiful province has to offer."

In addition to the grand prize, each week, one lucky winner will receive an iPod Shuffle, loaded with a Nova Scotia playlist.

Hit the Road With Me will ask contestants to think about where they would like to travel in the province, what kind of activities they would like to do, and who they would like to bring along for the ride.

Participants can choose six exciting activities from 32 options, and enter the contest once a day. The range of choices includes everything from a thrilling hot-air balloon ride, to a great day at the beach, to a discovery tour of historic lighthouses. Each contestant can choose three Facebook friends to join in the fun.

"It's great to see the Nova Scotia Tourism Agency coming up with fun and innovative social media campaigns to help attract new visitors to the province," said Katherine Bailey, co-owner of East Coast Balloon Adventures.

Social media is a major component of this year's tourism marketing campaign. The Nova Scotia Tourism Facebook page is closing in on 100,000 fans, and the focus remains on engagement. For example, the weekly Friday Fan Photos, an album of user-submitted photos, receives more than 1,000 likes and 500 shares each week, with many fans posting positive comments.

According to socialbaker.com, a popular social media analytics platform, the Nova Scotia Tourism page is often among the top five Facebook pages in Canada for engagement.

The Hit the Road With Me contest runs until June 24. To enter, simply "like" the Nova Scotia Tourism Facebook page. The grand prize-winner will be notified by July 2.

For more information, visit www.novascotia.com.

 

Organizations: Nova Scotia Tourism Agency CEO

Geographic location: Nova Scotia, Canada

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  • flib
    May 14, 2013 - 11:22

    Somewhat ironic that they named the campaign "Hit the Road With me", I can assure you that after any tourist come here and hit "OUR ROADS" it will be the last time they do so. Don't talk tourism until you talk road repairs!!!!