Cross Border Challenge brings in new sponsor

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The Cross Border Challenge welcomed aboard new sponsor Archway and Intact Insurance Wednesday during the Cumberland Y Service Club meeting at the Cumberland YMCA. Present for the announcement was Archway and Intact Insurance’s Michael Stack, Bob Barnes, race director Paul Giroux, and Bill Munro. 

AMHERST – A new sponsor has committed $5,000 per year to the success of the Cross Border Challenge. Race director Paul Giroux welcomed Archway Insurance into a three-year committed to the event during the Cumberland Y Service Club meeting Wednesday. Along with bringing Archway on as their newest sponsor, Archway will also be the named sponsor of the 10K road race, in exchange for their support.

“We’re very pleased to have Archway and Intact Insurance enlarge their contribution to our event,” said Giroux. “For a number of years they have provided us with event insurance. Michael Stack and the rest of the staff at Archway are great to deal with. We’re happy to see the relationship extended with the Archway Insurance 10k.”

Michael Stack, Archway’s vice president, said, as a local business, he and his staff understand the need to support events like the Cross Border Challenge.

“In addition to supporting a number of local charities,” said Stack. “This road race showcases our area, and is attracting a growing number of runners from Atlantic Canada and beyond.”

The event, which is organized and operated by the Cumberland Y Service Club, has grown from a single 10K race, to a multi-event, multi-distance series of races based in Cumberland County. Since the Cross Border Challenge was created, participation continues to grow, along with its contributions to participating charities. This year, the club will be supporting the Cumberland YMCA, the Cumberland Health Care Foundation, the United Way of Cumberland County and the Shriners Hospital for Children.

“Our contribution to the community continues to grow,” Giroux added. “With the support of corporate partners like Archway Insurance we are poised to turn the Cross Border Challenge into a major regional event.”

Organizations: Archway and Intact Insurance, Cumberland Y Service Club, Cumberland Health Care Foundation United Way Shriners Hospital for Children

Geographic location: Cumberland County, Atlantic Canada

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