Helping visitors find their way

Andrew Wagstaff
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New directional signage taking uniform approach

Parrsboro CAO Ray Hickey looks over mock-ups for new directional signage using the town’s bandshell logo. The blue and white signs will include a large sign near the town hall intersection with smaller signs continuing throughout the town to guide people to specific tourist attractions.

PARRSBORO – Visitors to Parrsboro should have an easier time finding its most popular attractions, thanks to a new directional signage program.

The new signs are in production with local sign maker Ian Black, and will be ready to be put in place by this spring, according to Coun. Ron Shaw.

“It’s an effort to make all the signs fit the town colours,” said Shaw. “We’ll replace the signs we have, and have some new signs too.”

Located at entrances and key turning points in town, the signs will point the way to attractions such as Ottawa House museum, Glooscap campground, Fundy Geological Museum and Ship’s Company Theatre.

The vertical signs will have interchangeable panels, so different attractions can be removed or added as necessary. Each sign will feature the town’s bandshell logo at the top, abandoning the Parrsboro Rocks! brand image unveiled several years ago, which Shaw likened to the Pittsburgh Paints wheel.

“I believe it will make things more uniform, and give us a better look,” said Shaw, who said councillors had been approached by citizens complaining of the rundown condition of current signage. “We don’t want to look like some kind of cheap and trashy town.”

Most of the directional signs will be blue with white lettering, while some informational signage, such as those reminding people to pick up after their dogs, will be white with blue lettering, according to Parrsboro CAO Ray Hickey.

“I think it will look really good, but it will have that simplified look,” said Hickey. “Everyone recognizes the bandshell.”

The decision on what attractions to feature on the signs began from a list drawn up by Hickey, which he then took to council. Additions were made based on their suggestions.

“Some things were mentioned, like how people have a hard time finding the rink in the winter, so that is on there,” he said. “Beyond that, it’s attractions and not so much businesses.”

The signage comes at a critical time for Parrsboro, according to Shaw, who said the town needs to make the most of what it has to offer.

“Things are hard enough her as it is,” he said. “We have to do anything we can to try and improve upon it, and we have to get ready for the tourist season because, if we don’t jump on that bandwagon, we might as well just pull the blankets over our heads and forget Parrsboro even exists.”

Organizations: Ottawa House, Fundy Geological Museum, Pittsburgh Paints

Geographic location: PARRSBORO

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