Profane musical 'The Book of Mormon' earns the West End's highest single-day sales record

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Profane musical 'The Book of Mormon' earns the West End's highest single-day sales record

NEW YORK, N.Y. - The seemingly unstoppable hit "The Book of Mormon" has broken another record — this time on the other side of the Atlantic.

The quirky, profane musical opened Thursday to some critical bashing, but the next day earned the highest one-day gross in London theatre history. Between 10 a.m. and midnight Friday, 2.1 million pounds ($3.2 million) was taken in.

The exuberantly profane show by "South Park" creators Trey Parker and Matt Stone and "Avenue Q" composer Robert Lopez tells the story of two Mormon missionaries sent to spread the word in Uganda.

A production has opened in Chicago and a national U.S. tour kicked off in August in December, where it has broken box office records as it crosses the country.

Organizations: London theatre

Geographic location: West End, NEW YORK, N.Y., Uganda Chicago U.S.

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