AMHERST - Amherst is in the mood to celebrate.
Amherst has new promotion theme for 2010 and will be holding a launch on Thursday at noon at Kent Building Supplies on South Albion Street.
"The Amherst Celebrates slogan is intended to reflect that we want to celebrate all the great things in our community of which we are justly proud," Mayor Rob Small said. "Almost every week there is something going on somewhere, where people are actively participating in the success of our community."
The theme is expected to enhance existing promotion of special events already taking place within the town as well a new events that may evolve over the next year. The promotional flag's inscription and icons are intended to cover an array of events including festivals, sporting events and arts, culture and heritage events as well as special celebrations and anniversaries.
As part of the promotion, the town has already put new banners on utility poles on major streets.