Music festival officials say tickets en route by email
CAVENDISH, P.E.I. - Darren Whelan of Fredericton, N.B., canâ€™t wait for the country music to start but heâ€™s growing frustrated with the long wait for tickets.
© TC Media - The Guardian
Delivery of Cavendish Beach Music Festival tickets has been delayed because the festival has been working with a company on a new piece of technology for fans this summer.
Like countless fans, Whelan purchased two tickets to the Cavendish Beach Music Festival online and was told he would receive them in May. He was still waiting when The Guardian spoke to him by phone last week. Concertgoers were expected to have their tickets via email by the time this story went to press.
â€œWe ordered ours over three months ago,â€™â€™ Whelan said. â€œThe first thing that caught me off guard was anytime you order a ticket online for a concert nowadays you print the ticket off. Thatâ€™s pretty common.â€™â€™
Whelan isnâ€™t the only frustrated fan waiting for tickets, judging by comments on the festivalâ€™s Facebook site.
â€œSo, when will we be getting our tickets?â€™â€™ asks Makayla Samantha Scanlan. â€œWhen I ordered mine it said we would get them in May; it is now June.â€™â€™
And there are more comments like that one.
Jeff Squires, president of the Cavendish Beach Music Festival, said the delivery of tickets was delayed because the festival has been working with a company on a new piece of technology for fans this summer.
Squires said anyone who purchased tickets online should be receiving an email with a barcode very soon. In fact, many might already have received that email.
That barcode is then taken to the site where concertgoers will be given a bracelet â€” but itâ€™s not the same type of bracelet fans have worn in the past.
This one will be outfitted with RFID technology â€” radio-frequency identification. Similar technology has just been introduced at Walt Disney World in Orlando, Fla., for the public.
â€œYes, there has been a delay in getting the tickets out but the whole goal is that weâ€™re taking the level of technology and the interaction with the consumer is just going to a whole other level,â€™â€™ Squires said.
Fans will have the option of registering their personal information on Facebook. Those who do will have the opportunity to interact with friends and the artists. For example, rather than taking a photograph at the site and posting it to Facebook, simply tap the chip and the photo will automatically post itself.
â€œItâ€™s making it easier for people to do things theyâ€™re already doing,â€™â€™ said Kim Doyle, sales and marketing manager for the festival, adding that the chip technology will also make it easier to get into the site.
Doyle stresses fans are under no obligation to register their personal information. Itâ€™s completely optional.
But, for those who do register on Facebook, an added incentive is that one lucky person will drive away with a 2014 Chevrolet Cruze.
Whelan said heâ€™s happy to year the tickets are finally en route.
â€œHopefully they follow through on that,â€™â€™ he said. â€œItâ€™s a great way to vacation (on P.E.I.). Thereâ€™s a lot of bands Iâ€™m looking forward to seeing.â€™â€™