August 5 will be an exciting date for Canadian Living as they until their highly anticipated multiplatform brand refresh.
The new look of Canadian Living includes extensive updates to the content in the magazine, on the website, as well as exciting new photography and an updated logo. The always popular September issue also features a unique cover execution showcasing four sequential covers complete with cover lines and focused on the brand's main editorial pillars: Food, Style, Health and Home. These special covers will be available in both newsstand and subscriber copies. In addition, just in time for back-to-school, the September issue is poly-bagged with a bonus issue of Canadian Living Moms – a special 32-page supplement just for moms with 13 smart toys for young minds, brain boosting power foods and easy back to school lunches kids will love.
Canadian Living is published by TC Media, the parent company of The Southwest Booster.
Recently named 2013 Magazine of the Year (2013 Editor’s Choice Award for Large circulation) by the Canadian Society of Magazine Editors, Canadian Living welcomed newly appointed group publisher Caroline Andrews along with new editor-in-chief Jennifer Reynolds, new art director Stephanie White, and Digital Product Director Andrea Kolber to reinvigorate the #1 magazine with Women 18+ in English Canada.
“Over the last several months, we reached out to thousands of Canadians, both current readers and non-readers to find out what they wanted more of, less of and what topics were on their minds,” said Vice President and Group Publisher, Consumer Solutions, Toronto and Vancouver, Caroline Andrews. “Their feedback inspired us to bring a fresh new perspective to every aspect of the brand. I am confident our long-standing readers will continue to find everything they've always loved about Canadian Living, and new readers will be impressed with the evolution of this beloved Canadian brand."
The magazine and website deliver even more fashion and beauty finds, new columnists, bloggers and health experts, relevant editorial about sex and relationships, valuable tips for busy moms, easy home decor solutions, timely life news and topical buzz as well as inspiring travel stories and mouth-watering original photography for every Tested Till Perfect recipe. Throughout the print, digital, mobile and social channels of Canadian Living, this refresh will create a more seamless, unified 360-degree brand experience regardless of how you connect with our content each day.
Canadian Living is also announcing its first-ever Canadian Living PhotoFest – a special online initiative August 16 to 18. Highlighted with a double page spread in the September issue of Canadian Living, #CLPhotoFest invites readers, friends, and followers to send photos about what it means to be Canadian. All photos received will help to create an extraordinary interactive mosaic map of Canada to be featured in the magazine. Visit canadianliving.com/photofest for more details.
The September issue of Canadian Living is available at a special price of $2.99 on newsstands across Canada on August 5th.
September Issue Editorial Highlights Include:
FOOD: 30 easy meals for every day of the month with downloadable shopping lists and nine online how-to videos.
LIFE: New columnists Marc and Craig Kielburger share ways to raise caring, thoughtful kids.
STYLE: Four ways to wear the printed pant and fun nail art to do at home.
HOME: Sofa makeovers in five minutes and Reno tips for real life.
HEALTH: A how-to running guide and easy ways to add more years to your life.
Canadian Living is supporting this refresh with advertising campaigns in newspapers, magazines and on television, promotions with key retailers, and special offers extended to new subscribers.