Blippy opens new social networking frontier, broadcasting your purchases

The Canadian Press ~ The News
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TORONTO - Welcome to the new frontier of social networking, which asks for your credit card number, banking information and any online shopping passwords you've accumulated.
It's called Blippy and after a beta-testing period it's now gone live to the world, offering to publicly broadcast all your purchases for everyone to see.
Buy lunch at McDonald's every day? Your personal trainer will know - unless you choose to hide those guilty purchases.
Blippy markets itself as a "fun and easy way to see and discuss the things people are buying."
The U.S. site's owners insist their high-tech encryption will protect your data from being stolen or reused.
Despite its eyebrow-raising concept, thousands of users have signed up for it and Twitter CEO Evan Williams is reportedly among the investors who have bought into the idea.
Blippy's terms of use and privacy policy acknowledge that purchasing data may be used to display targeted ads on your account, and all your purchasing details could also be made available to third parties.
A Blippy post doesn't reveal exactly what was bought but lists the business where the purchase was made and how much was spent. But more detail can be shared in the comment area of each purchase.
One of the trail-blazing Canadians on Blippy posted a $9.02 purchase from HomeSense, and then elaborated that it was a wine decanter. The $2.25 he spent at Laura Secord was for a chocolate apple and the $16.94 at Toys Toys Toys was for a teddy bear.

Organizations: McDonald's, Toys Toys Toys

Geographic location: TORONTO, U.S.

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