Montreal trying to land X Games

CanWest News Service
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MONTREAL - Montreal tourism officials and promoters of the X Games are trying to bring the sporting event to Montreal next year, but they're still trying to find a sponsor willing to invest more than half a million dollars.
X Games managing director Rick Alessandri said he's hopeful the event can be held in Montreal in 2010 and a formal announcement could be made by next month.
"Our discussions with city officials have been very promising," Alessandri said. "We think Montreal would be a great market for an X Games event."
The target date would be "late summer next year."
The Summer and Winter X Games focus on extreme sports. The Summer X Games were held in Los Angeles this year. The events included skateboarding and freestyle Motocross, with live music and interactive elements. Events are televised on ESPN and ABC.
Attracting local sponsorship is the main hurdle, Alessandri said.
"These events cost multimillion dollars to bring to a community," he said.

Organizations: X Games, ESPN

Geographic location: Montreal, Los Angeles

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