Porsche Macan crossover sport utility scheduled for 2013 production

Andross Moonah - CAP staff
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In 2002, Porsche both agitated and enticed the automotive world with the introduction of its Cayenne crossover sport utility vehicle. Though the Cayenne proved to be an impressive competitor to its more established rivals, it also represented Porsche's departure from being an exclusive sports car manufacturer. Since the Cayenne's debut Porsche has also introduced its first sedan (the Panamera) in 2009, and rumours of a compact crossover utility vehicle bearing the Porsche crest have been circulating for years.

Porsche recently confirmed these rumours with the announcement of a "sports car" for the sport utility segment: the forthcoming Macan. Named after the Indonesian word for tiger, the Macan is scheduled to go into production in 2013.

"The Macan combines all sports car characteristics with the benefits of an SUV and is a genuine Porsche," said Bernhard Maier, executive vice president of sales and marketing at Porsche AG. "The name of a new Porsche has to fit with the brand, sound good in very many languages and dialects and evoke positive associations."

Porsche's Macan will be assembled in the company's Leipzig plant, which is being expanded with a 500 million euro investment. (Photo: Porsche) According to Porsche, the Macan is integral to the German automaker's "Strategy 2018" plan to expand its vehicle range six years from now. Porsche has yet to divulge any details regarding the Macan's powertrain, price range or performance specifications, but has said it intends the Macan to emulate the success of the Cayenne, implying that it too will demonstrate impressive driving dynamics and power. Like the Cayenne and Panamera, it's also likely that Porsche will introduce turbocharged versions of the Macan as well as a gasoline-electric hybrid. Anticipated competitors to the Macan include the Acura RDX, Audi Q5, Mercedes-Benz GLK and BMW X3.

Porsche's Macan will be assembled in Leipzig, Germany in 2013. In preparation, Porsche is expanding the Leipzig plant with a 500 million euro investment, making this one of the largest building projects in Porsche's corporate history.
©(Copyright Canadian Auto Press)

Topics: Crossover, Porsche, 2013, Macan, Compact,

Organizations: Porsche

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