Audi Hits Two Million Mark in US

Staff - CAP staff
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Audi nearly went out of business in North America after their early '80s unintended acceleration debacle, and that's despite being exonerated like Toyota recently was, with the cause cited as driver error.

To look back at these times must seem like a previous life for Audi's longtime staff, now with the automaker past the two million mark in unit sales for the US market.

"The story of Audi in the U.S. is really a story written by the hundreds of thousands of people who've invited our brand into their lives," said Johan de Nysschen, President, Audi of America. "We're grateful for those opportunities.

Entering our market forty years ago, Audi's North American beginnings were humble compared to its current full and premium range. Always respected for leading-edge technology, Audi's first attempts across the Atlantic included the Super 90 and 100, four-cylinder cars with excellent fuel economy and nicely crafted interiors boasting upscale features, for the time, and interesting technology such as in-board four-wheel disc brakes that didn't leave brake dust on the alloy wheels but were horrible to work on, while just about everything was bolted together with metric-sized allen keys; challenging for the times.

The oddities are now gone, and Audi is a leader amongst its German rivals for styling, interior design and quality, performance, safety and fuel efficiency. Fuel economy in mind, the two-millionth car was a 2010 A3 TDI, sold through Keyes Audi in Van Nuys, California. Incidentally, the A3 TDI won 2010 Green Car of the Year.

Audi expects its three-millionth vehicle delivery to take much less time, as it's only taken 10 years to double from one million total sales to two million.

©(Copyright Canadian Auto Press)

Topics: Audi,

Geographic location: US

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