The Daily Business Buzz
Companies to join forces to offer unparalleled digital opportunities for advertisers
TC Media has concluded a strategic digital partnership with Glacier Media Inc., a publicly traded, Canadian media company with its headquarters in Vancouver, British Columbia.
Glacier Media is publisher of daily and weekly newspapers in addition to business information products throughout Western Canada, Ontario and Quebec. As part of this new partnership, TC Media will from now on represent national online advertising sales on Glacier Media's digital properties. Meanwhile, Glacier Media will also benefit from TC Media's extensive network to increase its reach in its local markets.
In addition, Glacier Media will distribute e-flyers and digital promotional offers from TC Media's advertisers on its properties, thereby generating additional leads for them.
"This new partnership with Glacier Media, an important media player in Western Canada, strengthens our positioning in that region," says Dominique-Sébastien Forest, vice president for National Digital Solutions, TC Media. "Through our combined network, local and national advertisers will be able to access communities and audiences from coast to coast."
With more than 60 trusted hyper local websites in the western provinces, Glacier Media's portfolio is a great complement to TC Media's digital network.