TORONTO — New wireless carrier Mobilicity is announcing details today of its launch in Toronto, offering consumers no contracts for its cellphone service.
Mobilicity also said it will have unlimited plans and won’t do credit checks on its customers.
The new wireless carrier also plans to be up and running in Vancouver, Edmonton, Calgary and Ottawa later this year.
Mobilicity is one of several new companies entering the wireless business to compete against established players Rogers (TSX:RCI.B), Bell (TSX:BCE) and Telus (TSX:T).
New company Public Mobile, aimed at Canadians who don’t have already cellphones, has said it plans to launch its network in Toronto and Montreal this month.
Globalive’s Wind Mobile launched last December and was the first new wireless players in Canada’s cellphone industry player in about a decade.
Quebecor’s (TSX:QBR.B) Videotron will launch its new wireless business in Quebec and eastern Ontario later this year, delaying a planned summer launch.
Last out of the gate for the new players will be Calgary-based Shaw Communications (TSX:SJR.B), which has said it will launch in late 2011.