Personal connections are helping to keep Brits coming to Canada

The Canadian Press ~ The News
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OTTAWA - The sinking pound is keeping more Britons close to home for vacations but Canada is hanging in, thanks to personal connections, says a new report.

The latest Global Tourism Watch report from the Canadian Tourism Commission notes the pound is continuing to slip lower in currency markets and as a result, visits to Canada declined by two per cent during the first seven months of 2008.

That compares with a five per cent increase in 2007.

But with a survey showing that 16 million-plus Britons remain interested in visiting Canada, the U.K. market still has the greatest potential of all overseas markets for Canada in terms of travel volumes.

Personal connections remain a major pull. One out of every two U.K. visitors to Canada has close friends and relatives living here, almost double the international average.

Harris/Decima Research conducts the Global Tourism Watch survey for CTC.

Organizations: Canadian Tourism Commission, Global Tourism Watch

Geographic location: Canada, U.K., OTTAWA

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