Sunday booze sales on the rise despite poor weather

Andrew
Andrew Wagstaff
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HALIFAX - Sunday liquor sales in Amherst are rising as the weather improves and more people discover the new hours, according to a spokesperson from the Nova Scotia Liquor Corporation.

HALIFAX - Sunday liquor sales in Amherst are rising as the weather improves and more people discover the new hours, according to a spokesperson from the Nova Scotia Liquor Corporation.

"The experience province-wide is that we've sold a little more on each successive Sunday," said Rick Perkins, vice-president of marketing and communications. "So as people are getting to realize we're open… it's getting a little better. The weather change on Sunday helped as well, because it was such a terrible week."

For three Sundays now selected liquor stores in Nova Scotia have been open. In Amherst, the outlet at the Superstore mall has been open and has more than doubled its Sunday sales since the first week, according to Perkins.

"We're pretty much on track, and it's going to take a few months to get up to our full sales potential," he said. "But it's pretty good."

It is too early to judge whether or not Sunday sales have affected the profits on other days of the week, he explained, blaming the difficulty on rainy weekend weather.

"Whether or not we're cannibalizing sales on other days, we'll have to have six months to a year of data to really analyze day after day," said Perkins. "Because after time the weather factor should even itself out."

The two Amherst liquor outlets ring up a combined total of about $7 million in annual sales. The liquor corporation is projecting a 1-3 per cent increase in overall sales by being open on Sundays.

awagstaff@amherstdaily.com

Organizations: Nova Scotia Liquor Corporation

Geographic location: Amherst, Nova Scotia

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