More to Rockabilly Fest

Jamie Heap
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Food, Clothing Vendors Compliment Rockabilly Music

Heartbreak Boutique owner Pamela Wheaton displays one of the many pieces of Rockabilly clothing she will be selling through September 8 in conjunction with the second annual Maritime Rockabilly Festival in downtown Amherst. Heartbreak Boutique, which doubles as Heartbreak Skates, is a Saint John, New Brunswick-based business that specializes in Rockabilly clothing and Roller Derby Gear.


AMHERST-While you may not be able to sing like a Rockabilly performer, at least you can now dress like one thanks to entrepreneur Pamela Wheaton.

“We were here last year. When we heard it was going on again this year, we wanted to be a part of it,” stated Heartbreak Boutique  owner Pamela Wheaton on Saturday. “We want to help grow this music genre,” added Wheaton.

 Heartbreak Boutique/Heartbreak Skates specializes in Rockabilly Clothing and Roller Derby gear. It is based out of Saint John, New Brunswick.

Similar shops included Amherst’s Vanity Asylum and Le Noire Vintage.

A wide variety of other vendors complimented the Rockabilly music played September 6-8 in Victoria Square, including, but not limited to the following: Beaton’s  Magnetic Pains (PEI), Cumberland Perfect Sleep Company (Joggins), The Soap Bum, Piggly Wiggly, Art of Eating Deli and Epicure Selections.

“I`ve never done one of these before,” stated Art of Deli owner Fran Hubbards. “It`s such an exciting atmosphere; I am feeling a lot of energy,” she added.

One vendor who has experienced more than her fair share of markets and festivals is Epicure Selections’ sales consultant Cheryl Canning. Canning, who first began selling her wares last year at the Downtown Street Party, has also sold her healthy options for dips, salad dressings, herb and spice blends at the Springhill Farmer’s Market and the Tidnish Farmer’s Market. “I order them from BC,” she said.

In addition to the aforementioned, the Amherst and Area Chamber of Commerce had a representative set up during the second annual Maritime Rockabilly Festival.

“We wanted to get out and connect with the public,” stated chamber member Wayne Bishop. “I think that is a great event for the town,” he added. “We hope that the turn-out is even busier this year than it was last year,” concluded Bishop.




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